Blog  How to get media coverage for yourself or your art studio



How to get media coverage for yourself or your art studio

Why should you even bother to get media coverage?

Media coverage can form a part of your or your studio’s branding and public relations strategy.

Getting interviewed or featured on media outlets increases the visibility of yourself and your brand. Introducing your story and what you do to readers may get some to contact you and ask, ‘Hey, I like that art work of yours! Can you do something similar for me?’

If these media outlets are online, there are SEO benefits to backlinks or brand mentions of yourself or your studio. Google may rank your site higher when others link back to, or even just mention you.

For us, it is also a nice ego-trip to see yourself being featured and talked about by others. Whenever possible, we also try to keep a physical copy of our mentions to display in the office.

What research should I do before reaching out to the media?

From a branding point of view, it is probably prudent to do a little bit of research on media outlets before you even approach them. The publication or online outlet should have some kind of relevance to your target market, and reflect well on your brand. You DO NOT WANT to be featured in a publication that goes against your brand value, such as Racist Monthly! (I made that title up, but you know what I mean.)

From an SEO point of view, you might even want to delve deeper into the publication’s reach. Sometimes, I compare our own website’s Alexa rankings or social media following to the media outlet I am looking at first.

A new blog that is just starting up might not be as good for your site’s online visibility as a major national news outlet. However, that is assuming that you are absolutely swamped with giving too many interviews. If not, you might as well have a chat with that new startup and support each other in the process.

Our pre-professional media coverage

STCC '08For Omy.sgSee http://yzone.omy.sg/index.php?option=com_content&task=view&id=501&Itemid=56

Posted by Collateral Damage Studios on Tuesday, 20 April 2010
This photo ended up in Omy.sg but it didn’t mention us. 

As a relatively established illustration studio with a niche in anime, it is not uncommon for us to be featured on publications and such. We are honoured that publications found our story interesting enough to feature. I recall that the very first mention of Collateral Damage Studios was in the Straits Times when they were doing a story on doujin circles.

We appeared in the news. Or at least, were mentioned. Most of our comments from the email interview were not quoted because most of us insist on using pen names.

Posted by Collateral Damage Studios on Monday, 19 April 2010

Another notable mention in our local news in our pre-professional days was on Channel NewsAsia. It was also a story about doujin circles in Singapore. Ironically, we said that we were unlikely to go professional in that article.

Other mentions were made in Culturepush, Japanator, and Otakuzine, a magazine from the Philippines.

We are featured in Otakuzine Anime Magazine #79. Who has a copy of it? And many thanks for Jan Buensucesco for verifying it for us on Twitter!

Posted by Collateral Damage Studios on Wednesday, 13 February 2013
This was a feature focused on Superscenic 2.

Otakuzine: Special Feature: Collateral Damage Studios, Issue 79, 2013

Our studio’s more recent media mentions

Here are some of the more notable mentions we have received over the years. They include media mentions of the studio as a whole, and mentions of our individual members.

Some articles are rather old and can no longer be found online. (That’s what archiving webpages on web.archive.org is for.) For those, we try to provide as close a replacement as possible.

This full list will be updated occasionally!

Today Online: IE11’s anime mascot was made in S’pore, 8 Nov 2013

SCAPE interviews Daiyaku and us about being an arts start-up. You can grab your free copy of the newsletter from *SCAPE.

Posted by Collateral Damage Studios on Sunday, 25 May 2014

*SCAPE IT: StARTing UP, Issue 9, May – June 2014

Scan from C-Smile, a Vietnamese anime magazine. Article is about the various art projects that CDS has done before.
Scan from C-Smile, a Vietnamese anime magazine. Article is about the various art projects that CDS has done before.
This is a Vietnamese publication. We met them during that AFA.

C-SMile: About CDS, Issue 6, Spring 2015

Anyone got their hands on Tokyo Pop Guide Vol 2 during CharaExpo last weekend? Singapore represented here! We hope…

Posted by Collateral Damage Studios on Tuesday, 12 July 2016

Tokyo Pop Guide: Nicowaha and Usanekorin, Vol.2 2016

We had originally expected the feature to be within the 'anime' issue of ImagineFX magazine. It is still cool though….

Posted by Collateral Damage Studios on Monday, 25 April 2016
If you Google, you can find the full article on PressReader.

ImagineFX: Studio Profile: Collateral Damage Studios, Issue 135, June 2016

Our individual artists such as Haimerejzero and Usanekorin have been featured on ImagineFX too! And Space Penguin and WaHa have also written articles for the magazine.

The New Paper: Their dream came true when Microsoft came calling, 21 Nov 2016

Youth.sg: Jobs 101: Illustrator , 13 Jul 2017

A scan of A-List article: Singapore Anime Aces featuring CDS artists, Tan Hui Tian & Low Zi Rong

A-List: Singapore’s Anime Aces, 26 Aug 2017

Drawfolio: Interview with illustrators: Collateral Damage Studios, 29 Aug 2017

NEO MAG: The Best of Reader Talent, Issue 185 among others, 2018 to 2019!

So far, we’ve gotten GreenTeaNeko, Usanekorin, Desti, Mr. 2D, and GSong-chan featured in that publication.

YP.SG: How These Local Art Enthusiasts Earned Their Big Break With Microsoft , 9 Jan 2018

Red Hare Studios Gaming Blog: Spotlight Interview: Komicer from Collateral Damage Studios, 26 Jan 2018

TheOASG: An Interview with WaHa, Space Penguin on Artist Habits, Influences, and Growth, 30 Apr 2018

Vulcanpost: They Never Gave Up Doodling – Now ‘Draw’ A Salary Working For The World’s Biggest Anime Conventions, 1 Aug 2018

The Geekly Grind: NYCC 2018 SPOTLIGHT: COLLATERAL DAMAGE STUDIOS, 11 Oct 2018

Asian Entrepreneur: KC Ng, General Manager of Collateral Damage Studios, 7 Nov 2018

Clip Studio Paint Success Story: Better and Faster: Using Clip Studio Paint To Create Concept Art, 14 Dec 2018

Mothership: Key visuals in largest US anime convention were created by S’poreans, 26 Jun 2019

Campus Magazine: Art, Anime, Action! Fulfilling Artist Dreams at Collateral Damage Studios,  4 July 2019

Take a proactive approach to reaching out to the media

Sometimes, the writers come to you. But rather than sit back and hope for them to approach you, I find that it is better to take a more pro-active approach.

Be willing to take the first step yourself. There is no real harm in asking. So I’ll admit it: we proactively seek out opportunities for the studio or for our individual artists to be featured in the media. Sometimes it is as simple as emailing media professionals or journalists and pitching your story to them. That’s what professional PR firms do after all!

At other times, it might require a bit of digging. Hunt around professional sites such as Linkedin or do some Google-fu to find the right person to contact. If you are speaking to a particularly articulate customer who is asking many questions during conventions, they might be writers or journalists. Instead of trying to bat them away, you can actively engage them and ask for their business cards.

Tailor your studio’s story to each publication

It is important to tailor your pitch according to the publication. You don’t always have to restrict yourself to the standard “how I became an artist” story to creative publications. If you are looking at a magazine targeted towards women, you might highlight your identity as a woman (assuming you are, of course!) making a name for yourself in a male-dominated industry.

Or perhaps you can target publications for the rich and wealthy. For them, you can highlight the kind of luxury crafts you created that will look good with their expensive Rolexes. A little research on what each publication wants goes a long way!

Sometimes, instead of pitching just yourself, you can do a collective pitch together with your fellow illustrator or artist friends. Perhaps an article listing who’s who in the local doujin community?

tl;dr

Want to get a mention on websites, newspapers or even magazines?

It really helps to be proactive and to think long-term in your approach. Do your research and get contacts. It’s not just about the thrill of 15 minutes of fame, but it might just be the ticket towards landing your next interesting project and leaving your legacy.