At the end of 2014, the Faber Castell Singapore Facebook page was hovering at approximately 100 followers after a recent revamp. CDS and That Content Guy, a boutique digital marketing agency, collaborated to aid Faber Castell Singapore in their online social media push to grow their numbers and increase the engagement on the page.

Throughout the period of one month and with careful use of targeted ads, the campaign was able to achieve its objective of growing the number of Facebook page followers by 600%. By the end of the campaign, the number of followers had grown to over 700. There was also very active engagement between the Facebook users and the brand. The total number of engagements during the campaign stood at over 2000.

For more details, please read the Behance entry for #FCResolution2015