In CDS, we draw. We draw the pretty, the beautiful, the cool, the awesome.
And if necessary, the ugly. But we make sure they look awesomely ugly.
Most of our works can be viewed on our Facebook.
These, here, are some of the more prominent projects that have our touch to them.
Inori Aizawa – Internet Explorer made cute
Nominated for ‘Best Idea – Viral’ in the MARKies 2013, Inori Aizawa is the brainchild of CDS and Microsoft Singapore. Debuting back in Nov 2013 in the short animation, Inori-chan has been entertaining fans and endearing herself as the spokesperson of Internet Explorer! If you are interested in buying some official Inori products, we have them in our shop too!
Learning Competition Law with a dash of fun
CDS has been drawing manga for Competition Commission of Singapore since 2009, starting with Fixed! and going on to Foiled!, Freed! and Fused!. Since then, the initiative have been internationally hailed as a fun, innovative means of engaging the public by academics and competition law experts. It has even been translated to other languages!
Learn about competition law in Singapore the light-hearted way with manga! These can be downloaded directly from CCS here!
Drawing Followers on Social Media
Everyone is on Facebook now. In such a crowded platform where you are continuously fighting for timeline presence and attention with so many other brands, how are you going to differentiate yourself from others. With AMP Digital, CDS sets out to help Faber Castell draw in the followers they deserve through a targeted Facebook campaign code-named #FCResolution2015 after the hashtag.
As a mini-timeline campaign ran on Faber Castell’s Facebook page, CDS provides the visuals of various common or fun potential New Year resolutions using whatever Faber Castell materials we can get. From the easy-to-use PITT markers to the newly-introduced-to-Singapore-market Gelatos. Who says we can’t do traditional art?!
Through selectively targeted ads, the campaign ended after a month with the Faber Castell page growing by 600% from 100+ to 700+ followers and a total of over 2000 engagements with all the posts. The top three most interesting resolutions were also chosen to be illustrated as prizes!
Record speed of drawing five people in five minutes
In 2012, Oglivy & Mather approached us regarding a campaign they wanted to do with Faber Castell for the Cannes award. That resulted in a day at Cathay with six of us taking turns in that dark, lonely booth drawing as fast as we possibly can. At least it was quite an experience and the campaign was short-listed for Best Temporary In-Store Displays in a Promotional Campaign for Cannes 2012.
Chibi ninjas invading your board games
We enjoy boardgames and playing them. So when Soda Pop Miniatures got in touch with us to do up the key marketing artwork for Ninja All-Stars pre-Kickstarter, we leapt at the opportunity. The first illustration of Ninja All-Stars by our own WaHa was unveiled in 2014.
Later on, we were engaged to do the artworks for the Ninja All-Stars edition of Karate Fight as well, drawing plenty of red and blue ninjas attacking each other. It was fun.
Ninja All-Stars went to Kickstarter in early 2015 and was successfully funded to the sum of 531,829 USD. CDS seriously congratulate Soda Pop Miniatures for the successful crowdfunding campaign and we hope to get a copy of Ninja All-Stars for us to play! *hint hint*
My Princess is the Cutest!
The Cutest character design for the Cutest game
We have always wanted to do a character for Japanese ‘collectathon’ games and when Garena approached us regarding designing a character for the localized version of My Princess is the Cutest, we leapt at the opportunity.
Joaquim Lee is a Singaporean princess who is NOT Merlion or SG50 themed. As the princess of orchids, she has the ability to manipulate weather to affect orchid growth. THEN use orchid essence to keep herself young.
Unlike other Japanese ‘collectathons’, every evolved form of the character is of a different pose. So every form requires a redrawing, making for a more interesting and dynamic character. Joaquim Lee was discovered by players on 9 Aug 2015, her birthday!
On a side note, they did switch our original evolved form 1 to be the base form…
Making good lessons better with art!
Many of us are visual learners. Rather than facing a wall of text, images help to lighten the load and when used well, makes lessons easier to absorb. Also, given the popularity of comics as a medium of learning, what better way to keep your readers interested in your lessons by having us add our touch to it!
CDS works closely with Nihongo Master to do illustrations and manga that help the readers better understand the lessons such as ‘what to say when you make a stupid mistake’!
SG50 Viber Sticker Pack
For SG50, we do stickers (and vectors)
It is not often that we get the chance to do something different and THIS definitely qualifies for ‘different’. We were offered the opportunity to conceptualize and design a sticker pack for Viber using their characters, Violet, DJ & Legcat around the theme of SG50. So cue all the very Singaporean SG50 things such as Merlion, songs about Singapore and of course, national parade.
Not only was the art direction different from what we are used to, it also requires us to do up the graphics in vector format. A challenge that we quickly took up and (hopefully) pass with flying colors. So basically, we, as a studio/individual artists, gained a new ability, ‘Vector art’.
Be sure to go download the Viber SG50 sticker pack and use it! If we can predict the future, we would have included a Botanic Gardens sticker in there as well!
Putting anime in Anime Festival Asia
During anime conventions everywhere, anime comes to the forefront as one of the most popular medium of entertainment for the youths. Anime Festival Asia is one of the most successful conventions out there with ever-growing attendees every year. After expanding to other parts of Southeast Asia and having a growing repertoire of famous anime stars participating, the organizers, Sozo, felt that it is time to up the offering.
Part to build a popular IP with AFA as the base; part to showcase local animation talents (us!), Sozo commissioned us to design a character for AFA along with producing an animation short to introduce the 2014 Singapore edition of AFA. The animation short is also played on certain TV channels as advertisements.
Seika acts as the spokesperson of AFA and through various tie-ups by Sozo, went on to ‘endorse’ various sponsors of the event such as WACOM and Cherry Credits. How much of Seika did you manage to spot during the event?
WACOM Lecture Series
We teach YOU how to draw!
Everyone can draw. You… just need a bit more practice? For those of you who wants to start with the basics, there is no better time than now. WACOM and World Manga Academy is working together to get everyone started on taking their first step. And with their blessings, we will lead you down the rabbit hole to the wonderful world of manga art!
Using the basic peripherals of WACOM Intuos Manga and Clip Studio Paint (included with the hardware), our own Space Penguin bring to you a series of four lectures to teach everyone the most basic of manga drawing techniques. Be sure to keep up with the lectures and start practising!
Cool moves made cooler with SWAG
Genetrics is like a cooler version of gymnastics that also combines some martial arts elements in it. We can’t do all those jumps and spins ourselves but that’s not stopping us from drawing the official shirt designs for the UK-based convention! CDS has been the official art studio behind Genetrics Gathering’s exclusive shirt for the third year running!