In CDS, we draw. We draw the pretty, the beautiful, the cool, the awesome.
And if necessary, the ugly. But we make sure they look awesomely ugly.
Most of our works can be viewed on our Facebook.
These, here, are some of the more prominent projects that have our touch to them.
Inori Aizawa – Internet Explorer made cute
Nominated for ‘Best Idea – Viral’ in the MARKies 2013, Inori Aizawa is the brainchild of CDS and Microsoft Singapore. Debuting back in Nov 2013 in the short animation, Inori-chan has been entertaining fans and endearing herself as the spokesperson of Internet Explorer! If you are interested in buying some official Inori products, we have them in our shop too!
Learning Competition Law with a dash of fun
CDS has been drawing manga for Competition Commission of Singapore since 2009, starting with Fixed! and going on to Foiled!, Freed! and Fused!. Since then, the initiative have been internationally hailed as a fun, innovative means of engaging the public by academics and competition law experts. It has even been translated to other languages!
Learn about competition law in Singapore the light-hearted way with manga! These can be downloaded directly from CCS here!
Drawing Followers on Social Media
Everyone is on Facebook now. In such a crowded platform where you are continuously fighting for timeline presence and attention with so many other brands, how are you going to differentiate yourself from others. With AMP Digital, CDS sets out to help Faber Castell draw in the followers they deserve through a targeted Facebook campaign code-named #FCResolution2015 after the hashtag.
As a mini-timeline campaign ran on Faber Castell’s Facebook page, CDS provides the visuals of various common or fun potential New Year resolutions using whatever Faber Castell materials we can get. From the easy-to-use PITT markers to the newly-introduced-to-Singapore-market Gelatos. Who says we can’t do traditional art?!
Through selectively targeted ads, the campaign ended after a month with the Faber Castell page growing by 600% from 100+ to 700+ followers and a total of over 2000 engagements with all the posts. The top three most interesting resolutions were also chosen to be illustrated as prizes!
Record speed of drawing five people in five minutes
In 2012, Oglivy & Mather approached us regarding a campaign they wanted to do with Faber Castell for the Cannes award. That resulted in a day at Cathay with six of us taking turns in that dark, lonely booth drawing as fast as we possibly can. At least it was quite an experience and the campaign was short-listed for Best Temporary In-Store Displays in a Promotional Campaign for Cannes 2012.
Making good lessons better with art!
Many of us are visual learners. Rather than facing a wall of text, images help to lighten the load and when used well, makes lessons easier to absorb. Also, given the popularity of comics as a medium of learning, what better way to keep your readers interested in your lessons by having us add our touch to it!
CDS works closely with Nihongo Master to do illustrations and manga that help the readers better understand the lessons such as ‘what to say when you make a stupid mistake’!
Putting anime in Anime Festival Asia
During anime conventions everywhere, anime comes to the forefront as one of the most popular medium of entertainment for the youths. Anime Festival Asia is one of the most successful conventions out there with ever-growing attendees every year. After expanding to other parts of Southeast Asia and having a growing repertoire of famous anime stars participating, the organizers, Sozo, felt that it is time to up the offering.
Part to build a popular IP with AFA as the base; part to showcase local animation talents (us!), Sozo commissioned us to design a character for AFA along with producing an animation short to introduce the 2014 Singapore edition of AFA. The animation short is also played on certain TV channels as advertisements.
Seika acts as the spokesperson of AFA and through various tie-ups by Sozo, went on to ‘endorse’ various sponsors of the event such as WACOM and Cherry Credits. How much of Seika did you manage to spot during the event?
WACOM Lecture Series
We teach YOU how to draw!
Everyone can draw. You… just need a bit more practice? For those of you who wants to start with the basics, there is no better time than now. WACOM and World Manga Academy is working together to get everyone started on taking their first step. And with their blessings, we will lead you down the rabbit hole to the wonderful world of manga art!
Using the basic peripherals of WACOM Intuos Manga and Clip Studio Paint (included with the hardware), our own Space Penguin bring to you a series of four lectures to teach everyone the most basic of manga drawing techniques. Be sure to keep up with the lectures and start practising!
Cool moves made cooler with SWAG
Genetrics is like a cooler version of gymnastics that also combines some martial arts elements in it. We can’t do all those jumps and spins ourselves but that’s not stopping us from drawing the official shirt designs for the UK-based convention! CDS has been the official art studio behind Genetrics Gathering’s exclusive shirt for the third year running!