It started as an inconspicuous email. The requirements looked easy on (digital) paper but we probably got more than what we bargained for. Not that it was a poor experience. It was incredibly stressful, tense and wrist-numbing. But at the end of it all, we got a good insight into how the advertising industry work and yes, it was fun. As much as there were moments when we felt like giving up or making a run for it, there were moments that were fun and rewarding. Throw in the satisfying feeling of triumph when the day ended and we survived the challenge, and it all made for a great experience for all of us involved.